For the last 3 days I have been getting absolutely SID faced.
No it is not a spelling error – SID is the abbreviation for the Sydney’s number one design event “Sydney Indesign” (This event is created/run by Indesign Group – the company I work for).
Although….admittedly, every night last week I was also getting quite sh*t faced too. Don’t judge…we had reason to celebrate!
It has taken over a year to organise this event. Like when organising most big events, there is a certain void when it is comes to an end (although I think my liver and voice box are celebrating it is over).
Check out the website here: http://www.sydneyindesign.com.au/
How it works:
– The event was over 3 days.
– 6 different precincts around Sydney open up their showrooms. Buses take participants around to all the different showrooms.
– The Galleria (see below)
Whilst the event has been going for over 10 years. This year we decided that it was time to evolve. Drawing inspiration from Milan Fair, we introduced the “Galleria” – a gorgeous industrial warehouse at Australian Technology Park.
We aimed to step away from the whole ‘tradeshow’ concept and use this 3000 sqm to encourage to create an experiential space. We encouraged suppliers to encourage people to engage with their brands rather than their products. We encouraged creativity and collaboration. We wanted attendees to walk away feeling inspired, rather than with a catalogue.
It was an opportunity for exhibitors to showcase to the industry what they are all about – their personality, culture and energy – and gives our audience of architects, interiors designers and creatives the opportunity to discover new design, build their industry knowledge and develop meaningful relationships. It’s about educating, networking, socialising and exchanging ideas.
The result…..was truly unique. A complete visual feast. Your eyes couldn’t help but darting around the space – up to the ceiling down to the ground.
I met lots of inspiring people. I saw lots of truly innovative products. I couldn’t take the smile off my face (EXCEPT when I stacked it down the skateboard ramp (with a wine in hand) created by Mafi, a flooring company – SO embarrassing and I have a nice bruise on my elbow as a memento).
I feel so lucky to have been a part of Sydney Indesign. It was 100% a team effort and I admittedly am a little shocked that we managed to pull it off!).
Highlights; Special Sydney Indesign inspired Gelato Messina (by Designer Rugs), Indigenous dancing (by Tapetti Rugs), Educational Discussion Series (My favourite was; ‘Adaptive Reuse – Is the Old New New?’ involving Tim Ross), Beer Pong (at Blu Dot), a delicious lunch (by Coco Republic & Smeg)….and SO much more…
Indesign event will be in Melbourne next year & it is free to register so keep your eye out…
Last night was our after party, it involved a lot of pizza and a little too many glasses of wine. We all definitely let our hair down…we deserved to ‘treat ourselves’!
Here is my roundup of the event…
Bump in day…(on a side note: So many hot men constructing ‘things’…definitely made the day a little easier!)
I never want to see a cardboard box again. Yes, we had to construct 800 of them for the Habitus lounge ‘feature wall’ #nobudget.
The outside of The Galleria!
Birds eye view of the Kezu showroom – such a stunning set up.
Nikita to All…I suck at this walkie talkie thing. Copy that. Over.
Gorgeous umbrellas by Basil Bangs.
Yes…this is the one I stacked it down.
I am absolutely shattered. It’s only 8:19pm…but I think it is time for bed.
Over & out.